dilluns, 30 de novembre del 2009
Arxiu d'anuncis de TV
AdViews: A Digital Archive of Vintage Television Commercials
AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
dimecres, 25 de novembre del 2009
dimarts, 24 de novembre del 2009
Rupert Murdoch has it backwards
Rupert Murdoch has it backwards
You don't charge the search engines to send people to articles on your site, you pay them.
If you can't make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention.
dilluns, 23 de novembre del 2009
diumenge, 22 de novembre del 2009
divendres, 20 de novembre del 2009
dijous, 19 de novembre del 2009
dimecres, 18 de novembre del 2009
dimarts, 17 de novembre del 2009
Zappos
Customer service in action:
#1 driver of Zappos’ growth is from repeat customers and word of mouth. Put a focus into the customer experience, create something that is worth talking about. Let customers do the marketing for you through digital (and physical) channels.
THE i-DECADE
What is the Mini of today? Probably the iPhone. I wish I could say floor-length dresses or big green hats, but I can’t. Communication is the issue now, not freedom and mobility: iPhone, MySpace, Facebook, Twitter. This is a big sea-change: it is more about communication through the word and less about the image. OK, we have image-sharing websites now, but what is more important is text. A few years ago the lament was that nobody writes anything any more; but actually people now write a lot. The typed, rather than spoken, word is the image of our decade.
dilluns, 16 de novembre del 2009
diumenge, 15 de novembre del 2009
dissabte, 14 de novembre del 2009
russell davies: the internet isn't killing anything
the internet isn't killing anything
As a semi-professional prognosticator I'm always tempted by the rhetorical power of statements like The Internet Is Killing X. But, of course, it isn't.
I also try hard to remember:
Something That's Growing Is Not The Same As Something That's Big.
Something That's Declining Is Not The Same As Something That's Small.
If someone offers to give you half of a record company, take it. They may be shrinking, but they're still big.
